Orange

As part of a multi-year collaboration between the studio and Orange, we were asked to design the company's booth for the marketers' conference. The design concept we formulated was based on the creation of a  space for playing, which served as a basis for building a new world. The floor of the pavilion was designed as a huge game board, combining a pop-up element and colorful lighting, and on this basis a new two-dimensional world was built, based on cuts and conveying humor, lightness and simplicity.

In the years 2005-2010 we served as the main design body for Orange.