Bamba Visitor Center

In the visitor center, the young audience (and the young at heart) is invited into an imaginary journey story in which they take an active part. The story takes place in an imaginary land, to which the visitors receive passports.

During the journey, the visitors pass between the regions of the country, in each region they must participate in group tasks that encourage teamwork and advance the plot. The missions take inspiration from the worlds of gaming but enrich these worlds by creating a unique and one-time encounter between spectacular physical platforms that visitors operate to influence the digital content.

The entire story is accompanied by Bamba's baby, as the visitors help him bring Bamba's raw materials from the imaginary land to the actual factory, to which the visitors will slide at the peak of the experience, after the tasks have been successfully completed. In the factory they will observe the production and packaging process.

The experiential concept connects the physical world with the digital world in an innovative way, combining different types of sensors, AR that “brings to life” the passport they received at home.

Designing a space (a challenge inside a manufacturing plant) with an immersive concept that allows the visitor to assimilate into the imaginary world, selfie positions, an experience that starts with a branded bus that picks up the visitors from the train station and more.